"Create a customer-keeping vision...2) Create real intimacy between yourself and your customers...3) Go to school with the winners...4) Liberate your customer champions...5). Smash the barriers to customer-winning performance...6). Measure, measure, measure, Walk the Talk. Put customers first, build customer focused teams."
- Richard Whiteley, The Customer Driven Company



"One-to-One Strategies that lock in Customer Loyalty", reveals cutting edge strategies that firms now use to provide individualized, 1 to 1 treatment for their best customers.
- Peppers & Rogers authors of The One-To-One Future



"Give the customers what they want: 1) Don't waste our time! 2) Remember who we are! 3) Make it easy for us to order and procure service! 4) Make sure your service delights us! and finally, 5) Customize your products and services for me! In other words, companies must take very good care of the customers they already have."
- Patricia Seybold, author, Customers.com



Many successful firms already embrace the principles of one-to-one relationship marketing. Dell Computer, USAA, Cisco, Bellsouth, Royal Bank of Canada, 3M and Harley Davidson. Each of theses companies has built its success on knowing its customers and interacting with them."
- Peppers & Rogers, Marketing 1-1

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