Custom Messaging - Services

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* Effective Email Design and Graphics * Quick and Accurate Email Delivery *
* Extensive and Instant Reporting * Opt-out handling * Web Hosting and Design *
* Database Management * 1-to-1 Personalized Emails *

CMS can manage your entire email campaign from the the beginning strategy to reporting on the last email read. CMS specializes in sending out tailored and directed email messages to your current email lists. We provide complete real-time web-based reporting on the critical information that you want to know: html open-rate, click-through rate, undeliverable information, domain breakdowns, opt-out report, read replies online, and many more.

What makes CMS emails so great? CMS can take current database information and allow the emails to be highly personalized. This personalization can be quite extensive. The customer's name is used in the greeting, where the customer lives may be used to display special information/offers for that state or area, the customer's spending amounts or frequency can be used to adjust the email content or offer amount given to the customer. The only limit to our personalization capabilities is your imagination! If you know your customers favorite colors we can even send each a custom message using their own favorite color!

To help you achieve the highest degree of success on your emailing campaign CMS has experienced personnel to help through each step along the way. Don't have your own email creative done? No problem! CMS has our email designers who can work off of your input. Need a website for people to click-through the emails and goto? Not a problem either. CMS can not only host the website but also design it and collect whatever information you need on it. Need someone to manage your email database and help make it work for you! CMS has extensive database management experience.

Database Fusion: CMS will develop a workable, usable database enabling you to differentiate between types of customers. We take your current database, discuss with you the search criteria that will be most fruitful for your business, and then create a new database incorporating that criteria. A database that enables you to sort by product purchased, filter by business, or categorize by frequency. A database that allows you to use the information you already have to classify your customers and customize your marketing. A database that helps you to find the appropriate approach. To sort for your valued customers, and then reward them. To filter for your prospects, and then turn them into customers.

Dossier Profiles: You need to know your customers in order to keep them. You need to know how and when and why they buy. You need to know what they purchase, and the circumstances surrounding the purchase. Why, when, who, how often -- CMS can help. Creating Dossier Profiles for your customers will help you form relationships with them. So you can sell to them. And keep selling to them. Because you'll know what to sell them. And why. And how. You need to keep the customers you have in order to be profitable. You need to keep it fun. And different, and new. Like any relationship. Dossier Profiles keep track of your customers' unique needs, and provide the basis for one-to-one, relationship marketing.

Tailored Messaging: With tailored messaging you are able to let your customers know of special offers and special rewards of interest to them, of new information, new products. One to one marketing is highly focused, highly selective, highly individualized -- just like your customers. The Internet hasn't eliminated the need for old-fashioned customer service, it has intensified it. Made it possible again. Made it more important than ever.

Instant Switchboard Response: If customers have questions about your product they want answers now, not a week from now. If they wanted to wait they'd sit on hold with a little Muzak and a repeating recorded message. The Internet makes a level of customer service possible that has all but disappeared: responsive, concerned, committed, instantaneous -- the qualities that keep customers loyal, keep profits high. Customers what instant gratification. Instant response. Personal communication.

E-Acknowledgement: Your mother was right. Thank you notes are important. CMS will send them for you. If someone sends you a gift, you write them a thank you note. If someone visits your site, you write them a thank you note. Encouraging customer loyalty, keeping the customers you have and turning your prospects into customers -- it's business and it's important. It's what helps your business grow. Never take customers for granted. Internet customers want an honest, real relationship. Reward loyalty. Value customer service.

Damage Control: Customer satisfaction needs to be retained. And fueled. In certain cases we may suggest a gift certificate or product be sent to make amends for poor services. Poor service? You? Hard to believe, but it does happen. Let's try to make the least of it… Damage control means your customer remembers your effort and your solution rather than the problem. Customers are loyal to people, not products.

Satisfaction E-Check: One to one marketing, relationship marketing means an honest and sincere commitment. It means you really believe each customer is important to your business, and that retaining each customer is primary. Satisfaction email means you want to know if they are satisfied. It demonstrates the value you place on customer service. On customers. CMS's goal is to keep your customers happy -- more than happy. Not content but excited, and talking about you to other people. The Internet spawns relationships, recognizing that people talk. About everything. And that means your business.

Scoreboarding: You don't do business the way you used to. You don't have the same methods or the same means, or even the same hours. You do have the same priorities though, the same objectives. Scoreboarding lets you keep track of CMS's services on your own time. When you need to know.